Software: Adobe InDesign
During the pandemic, the marketing team developed new and innovative ways to communicate with prospective students. I created an interactive digital brochure that featured embedded videos.
The Specialty Master’s brochure provided a thorough overview of the various degree programs complete with videos of student testimonials that a viewer could click to watch without leaving the page.
Software: Adobe Illustrator and Adobe InDesign
Women Empower Women was a new startup global mentorship organization for young women professionals looking to connect across international borders. I was asked to develop a logo that would capture the organization’s essence of interdependent strength.
Software: Adobe InDesign, Illustrator, Photoshop
The National League of Cities (NLC) is the largest U.S. organization for city government. While working as a Visual Designer at NLC, I created a print and digital conference prospectus for the annual City Summit conference.
Software: Adobe Illustrator
The National Association of Bond Lawyers’ hosts an annual conference called The Workshop. I created these promotional graphics for their Linkedin page to promote ticket sales.
Software: Adobe InDesign
The National League of Cities (NLC) is an organization that supports the interests of cities, towns & villages. While working as a Visual Designer at NLC, I collaborated with the various departments (Education, Advocacy, Membership, Conferences, etc. ) to create marketing and informational materials.
This report was created for the Research team. Both were available in digital and printed form. They were given to local elected officials.
Software: Adobe InDesign
The University of Maryland’s Robert H. Smith School of Business tasked the Marketing Manager and me to build a suite of marketing materials for the Specialty Master’s programs. We worked closely with each program’s head faculty to design eight informational sell sheets.
These sell sheets needed to cohesively fit within the mature brand identity of the University, while at the same time highlighting the different strengths and quirks of the various degree programs.
Software: Adobe Illustrator
This was a self-initiated project following my completion of the Domestika online course, Data Visualization and Information Design. Having recently moved from D.C. to NYC, I wanted to create something highlighting my old city.
The color palette is very important for any design project. Color adds to the visual hierarchy and can tie in additional information. For this D.C.-themed piece, I went with red, off-white, blue, and pink. The pink is a nod to D.C.’s historic relationship with Cherry Blossom tree.
Software: Adobe InDesign
The U.S. Capitol Visitor Center has five specialty tours: Halls of the Senate, Votes for Women, Indigenous Peoples in Capitol Art, Heroes of the Civil Rights and an outdoor tour of the Capitol grounds. Previously the tours were promoted on individual slides but they wanted to combine all four into one slide.
This project involved creating entirely fresh designs consistent with the updated brand guidelines. The design needed to work in various dimensions (i.e. horizontal vs vertical).
Software: Adobe Photoshop and Adobe Illustrator
View Capitol Visitor Center's Instagram
I created social media photoshop templates for the U.S. Capitol Visitor Center. These templates needed to be user-friendly so that someone without a design background could drag and drop their desired image/text and then export. To ensure that the template was easy to use, I created a well-organized layer structure and action-oriented layer labels (ex. “Replace Image” or “Short Text Goes Here”)
Software: Adobe Illustrator and Microsoft Powerpoint
This 20-page document details conference sponsorship opportunities. It is given to companies like AARP, Walmart, and Wells Fargo to encourage sponsorship of the National League of Cities’ largest annual conference.
Software: Adobe Illustrator and Photoshop
As a Visual Designer for the National League of Cities, I created this triptych design for a Facebook Ad promoting the origination's infrastructure advocacy work.
Software: Adobe Illustrator and Adobe InDesign
I worked with the UMD Business school’s web designer and marketing manager to create webpages for the Business Master’s degree programs and the Plus 1 program. I designed the wireframes on Illustrator and then complied with the various assets (i.e. icons, photography) for our web designer.
Software: Adobe InDesign
The National Association of Bond Lawyers’ hosts two annual conferences, The Essentials and The Institute. I created environmental materials for the conference attendees including a 12x24 ft stage backdrop and two large agenda banners.
Software: Adobe Illustrator CC
As an avid reader, I occasionally pick up a book so good that I am drawn to create a meaningful tribute to it. 100 Years of Solitude by Gabriel García Márquez is absolutely one those books.
Using the literary symbols of the butterfly and golden fishes from the novel, I created a pattern to capture the sense of endlessly repetition present in the book.
